The project "Hereditas, Virtual Via Claudia Augusta" funded by the European Regional Development Fund and Interreg V-A Italy-Austria 2014-2020 with public funding of €. 375,423.75).
Projekt description: The objective of the project was to increase the attractiveness of the territories that follow one another along the road axis of the ancient Roman road and to strengthen their historical identity. With this intent, a series of multimedia initiatives were carried out that concerned communication through the improvement and updating of the contents of the internet portal, the creation of interactive 3D maps with applications to map the route, the elaboration and digital reconstruction of installations of great historical and landscape interest, the promotion in international tourist markets with advertising, public relations and online marketing, the production of printed and digital information material, and the organization of an international conference. The key action involved the creation of a Virtual Museum to represent the most valuable cultural heritage existing along its route with services and digital equipment usable by tourists and citizenship both at home and on the road.
Duration: 37 months (Start 30/11/2016 - End 31/12/2020).
Priority axis: 2 - Nature and culture
Thematic objective: 6 - Preserve and protect the environment and promote the efficient use of resources
Specific objective: 4 - Protection and enhancement of the natural and cultural heritage.
Action: 10 - Protection, conservation and soft valorisation of the common natural and cultural heritage.
Reference notice: Interreg V-A Italy-Austria - Call for proposals 2016
Project code: ITAT2007 - CUP B93J16000090004
EU financial support FESR: € 999.714.37
Financial support by the Region of Tyrol: € 85.900,00
Total budget of the project: € 1,549.942,50